Ed. note: This event has ended.

AGENDA
FAQ

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The fashion industry is in the midst of a revolution.

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Consumers are demanding sustainability — and there’s nothing more sustainable than clothing that already exists. As a result, the resale market is exploding, and is expected to be worth $218 billion globally by 2026, according to thredUP’s 2022 Resale Report.

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To build awareness and help resellers navigate this emerging industry, The ReLove Market and The Vintage Seeker have partnered on a weeklong virtual event that will:

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• Deliver an introduction to cyclical fashion
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• Provide a blueprint for attendees to develop their own resale business in the secondhand, vintage, consignment and thrift space
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• Empower new and existing resellers to “own” their brand
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• Enhance knowledge of selling on social media
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• Share sustainable and successful business models

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Don’t miss this opportunity to learn from already-established sellers in Canada about what’s been working for their business. Join us April 18-22, 2022!

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Browse the agenda below!

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Secrets to Fashion Resale Success

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DAY 1 | PANEL DISCUSSION

MONDAY, APRIL 18, 2022

8:30PM ET/5:30PM PT
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Experienced vintage-, consignment- and secondhand-fashion resellers join an engaging and inspiring keynote panel discussion to discuss their “why,” their business challenges, and their tips and tricks for turning a profit in the resale market. Attendees will receive a guidebook containing secrets to success from resellers across the industry.

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MEET OUR PANELISTS

JOYCE JEBOSE

OWNER & FOUNDER, JOYCE’S CLOSET

@JOYCESCLOSETYYC
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Joyce is the owner and founder of Joyce’s Closet, a Calgary-based consignment and dress rental boutique that she started nine years ago. She is also a wife and a mother to three young children who inspire and motivate her every day to show up and be her best.

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WEBSITE

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CARLIE ROBERTS

OWNER & FOUNDER, CONSIGN YOUR CURVES

@CONSIGNYOURCURVES
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Carlie Roberts is a curvy movement maker, leading women to a stylish place of self love and fashion confidence one consignment at a time.

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She founded Consign Your Curves, Canada's largest size-inclusive consignment sale in 2013, and after adding to the closets of over 2,000 women, Carlie then turned her trending hashtag into a headquarters.

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In 2018, she opened Consign Your Curves in Guelph, Ont., making her mission permanent for women from all over the world to experience at any time.

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She's unapologetically herself and every day working toward making space for the women who don't get heard, who aren't given options and who deserve a fashion experience worthy of posting on Instagram.

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Consign Your Curves focuses on retail and consignment for shoppers of the 12-32+ curvy community and is Canada's only 12-32+ consignment store.

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WEBSITE

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HEATHER JANSEN

FOUNDER, CHANGE IS GOOD & OPERATIONS MANAGER - SOCIAL ENTERPRISE, THE CALGARY DREAM CENTRE

@CHANGEISGOODYYC
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Heather Jansen is a social entrepreneur located in Calgary, Alberta. Passionate about creating business opportunities in collaboration with non-profits, Heather’s current project is Change Is Good — a social-enterprise curated secondhand store owned and operated by The Calgary Dream Centre.

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With 100 per cent of profit going towards support for individuals facing homelessness and addiction, Change Is Good has a unique business plan that also helps to support local resellers through a collective initiative.

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WEBSITE

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ERICA PECK

FOUNDER, WILDTHINGVINTAGE

@WILDTHINGVINTAGE
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WILDTHINGVINTAGE is owned by stage actress Erica Peck, who has starred on stages across Canada and the US in shows like We Will Rock You, Kinky Boots and The Rocky Horror Picture Show.

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For 10 years, WILDTHINGVINTAGE has been a part of the Toronto vintage community as a pop-up, market-based and online shop. Seen in Vice Magazine, BlogTO and the Toronto Star, onscreen in Tales from the Loop, Mary Makes it Easy and the Oscar-winning Can You Ever Forgive Me?

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A few notable clients include Marc Jacobs, Feist and Frances Bean Cobain. Shop WILDTHINGVINTAGE 24/7 on Etsy at the link below, or on Instagram @wildthingvintage.

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ETSY SHOP

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YUAN TAN

FOUNDER, HOUSE OF CURIOSITY

@HOUSE.OFCURIOSITY
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Yuan Tan is a science-minded PhD student and an Ottawa-based vintage curator. She satisfies her creative side with her shop, House of Curiosity.

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Yuan, a Toronto native, discovered the bold colours and funky patterns of vintage clothes and launched her successful Instagram account last fall.

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As a scientist, sustainability is a big part of her motivation, but she also considers it an accomplishment when she can convince someone to add some colour and fun to their wardrobe.

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ETSY SHOP

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Moderator: Kristina Urquhart, Editor, The Vintage Seeker | @the.vintage.seeker

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Kristina is a Toronto-based editor and journalist who specializes in content strategy and development for niche audiences. She has extensive experience publishing business stories and hosting conferences for a variety of sectors including design, technology and industry.

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A lover of vintage decor and fashion, Kristina launched The Vintage Seeker in 2021 to deliver resources and news on the Canadian resale market in a modern format to vintage and antiques dealers, independent resellers and their customers.

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WEBSITE

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Brand Development for Resellers
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DAY 2 | PRESENTATIONS & WORKSHOP

TUESDAY, APRIL 19, 2022

8:30PM ET/5:30PM PT
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With the fashion resale market poised to grow exponentially over the next few years, standing out in a crowded marketplace is key to getting your brand noticed. But there’s also a symbiotic relationship to be created with other sellers that can help to boost your brand.

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This workshop begins with a presentation on branding before attendees will complete an exercise and enjoy a group discussion about how to put their best brand foot forward—because successful resellers mean a stronger circular economy.

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MEET OUR SPEAKERS

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CAITLIN VARRIN

CO-OWNER & CO-FOUNDER, LAWLESS VINTAGE, MAGIC HOUR CREATIVE

@LAWLESSVINTAGE
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Caitlin Varrin is an Edmonton-based creative, vintage reseller and stylist. The co-founder of Lawless Vintage and Magic Hour Creative, she splits her time between pop-ups, photo shoots and collaborative projects.

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A “Jill of many trades,” her focus is on photography, web design and video production. With a keen passion for brand identity, she loves relating and communicating — a multimedia storyteller.

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As a collector and connoisseur of vintage clothing, Caitlin is drawn to styling and producing unique projects that call for magic. When she's not at the thrifts or behind a camera or screen, you can find her DJ-ing as a member of Edmonton's Night Vision music collective.

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WEBSITE

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MACKENZIE WAVRYK

CEO & FOUNDER, UPCYCLE CLOTHING COLLECTIVE

@UPCYCLECOLLECTIVE_
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I’m Mackenzie Wavryk, CEO and founder of Upcycle Clothing Collective, a consignment and quality goods shop in Victoria BC.

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From a young age, I had an eye for fashion and an enthusiastic work ethic. Growing up as a competitive figure skater has given me the drive to keep pushing the limits when it comes to my own dreams. It was a natural progression for me and my love of fashion to start selling my clothing through an online platform.

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Going into business with a brick and mortar was a huge undertaking as I do not have any sort of higher education in that field. That being said, I have had great mentors along the way that have given me the opportunity to push myself in the business world. My mom and I initially started Upcycle, and she was an incredible support for me. She has since left the business but remains a huge outside support.

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From there I have built a consignment system that has been accessible to all while creating a safe space to shop and celebrate individualism. Upcycle has changed so much since it started in 2019 and I have lots of great things coming; to say I am excited about the future is an understatement.

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WEBSITE

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Moderator: Sarah Little, Creative Director & Founder, The ReLove Market | @therelovemarket

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Sarah Little is the founder and creative director of The ReLove Market, a Premier Secondhand & Vintage Pop-Up Market that began in Calgary, Alta. and has since expanded to Victoria, B.C.  

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Over three years of working with the reseller community, Sarah has become dedicated to helping to grow the cyclical side of the fashion industry and offers support to new and existing resellers alike.

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With a penchant for all things sustainability, Sarah’s focus is to help shift the narrative around what it means to shop secondhand and to provide guidance and opportunity to anyone wanting to join the global movement that is changing how we view the future of fashion.

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Her belief in the power of community has helped ReLove foster a welcoming, supportive and inclusive environment. It continues to be a space where both personal and professional relationships are built and thrive.

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WEBSITE

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Manage Your Inventory with the Five Rs

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DAY 3 | PRESENTATIONS & Q&A

WEDNESDAY, APRIL 20, 2022

8:30PM ET/5:30PM PT
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Where’s the line between too much stock for a reseller and not enough? How do you avoid falling into the trap of overconsumption in secondhand selling? And how can you maximize the inventory you do have to give it the best possible chance of being re-loved?

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One of the tenets of cyclical fashion is to follow the five Rs: rework, repair, repurpose, recycle and reduce. These presentations, followed by a panel discussion, explore how to base your fashion resale business on the cyclical fashion model, and gives practical tips on how best to employ the five Rs when it comes to managing your inventory.

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MEET OUR SPEAKERS

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REPAIR

EMILIE MACPHAIL

OWNER & FOUNDER, EMILIE MACPHAIL STUDIO

@EM_MACPHAIL

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Emilie Macphail Studio offers custom embroidery, garment repairs and handmade goods, in the heart of Chinatown, Calgary.

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I am passionate about the world of textiles and aim to create unique customized garments that will become a special item in your wardrobe.

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The rise of fast fashion has created a world where clothing is standardized, unoriginal and dispensable. At Emilie MacPhail Studio, my goal is to customize your garments with embroidery, painting, patchwork, visual alterations and/or visual repairs to make the item special and entirely unique to you, in a world where everything looks the same.

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All pieces are handmade one at a time, from the drawing to the finished product. This means that every piece is unique and although it can be replicated, no two pieces will be the exact same.

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Interested in seeing more of the work I do? Find me on Instagram @em_macphail or on my website below.

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WEBSITE

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RECYCLE

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KEZ GARBER

OWNER, PAPA LOVE VINTAGE

@PAPALOVEVINTAGE
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Kez Garber founded Papa Love Vintage in March 2019. The Toronto-based shop is a curated selection of gender-free vintage with a focus on sustainability and zero waste.

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WEBSITE

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REDUCE

CRIS HERRERA

FOUNDER & SUSTAINABLE FASHION CONSULTANT, VIVISTERIA THE LABEL (FORMERLY NATURSPIRED)

@NATURSPIRED.PODCAST
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Cris Herrera studied marketing and sustainable business strategy to learn how consumers think and behave, and how to help them make better decisions for the planet and the people working on it.

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In 2021, Cris created Naturspired to spark systematic change that completely disrupts the current fashion industry.

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Naturspired’s mission is to help fashion brands thrive while advocating for social change and creating a fashion future everyone can be proud of.

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WEBSITE

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REWORK

BRYNN PYDDE

FOUNDER, B-BOT CLOTHING

@BBOTCLOTHING
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Brynn Pydde is the founder of B-Bot Clothing, which is all about upcycling and refashioning clothes with the goal to reduce textile waste and bring awareness to the extremely harsh impact that the clothing industry has on our planet and people alike.

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All clothes and accessories are produced using secondhand-sourced materials and every last scrap of fabric is saved and used in other projects. They take unworn and unloved clothes and work some magic to turn them into something that will be loved for a long time.

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A circular fashion system is possible if we are creative with what other people may deem as waste.

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WEBSITE

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REPURPOSE

STACEY NOWAK

FOUNDER, CREAM LIFE + STYLE

@CREAMLIFEANDSTYLE
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Stacey is the owner of CREAM Life + Style, a small shop in Victoria, BC filled with vintage, handmade and mindful goods.  She believes that through vintage, pre-loved and handcrafted items we can create beautiful, sustainable homes and closets that encourage us to get creative and reflect our unique personalities.

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WEBSITE

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Moderator: Kristina Urquhart, Founder, The Vintage Seeker | @the.vintage.seeker

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Up Your Reselling Game: How to Boost Sales

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DAY 4 | PRESENTATIONS & Q&A

THURSDAY, APRIL 21, 2022

8:30PM ET/5:30PM PT

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Looking to level up your brand? This intimate forum covers the ins and outs of taking your fashion resale business to local markets and pop-ups, community building and spreading the word about shopping secondhand, selling on social media vs. e-commerce sites, and delivering excellent customer service.

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Attendees will receive a handout with a list of tools and resources to help build a sales strategy.

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MEET OUR SPEAKERS

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TOM HEUVER

CO-OWNER & MANAGER, FROM ANOTHER & OWNER, COTTONUITY

@FROMANOTHER.CA

@COTTONUITY
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My name is Tom Heuver, I have been reselling under the handle @cottonuity and am recently a part-owner/manager of From Another — a vintage, sneaker, and streetwear store with locations in Edmonton and Calgary.

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I also run the BLOOM market — a quarterly outdoor market aimed at selling vintage, art, and everything else while also promoting the arts and local music.

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COTTONUITY | FROM ANOTHER

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LAURA GAUCHER

OWNER, GOOD GALS VINTAGE

@GOODGALSVINTAGE
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Laura Gaucher is the owner of Good Gals Vintage & The Littlest Honky Tonk. Spending time combining her love for country music and western vintage clothing is what this Good Gal does best.

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She’s also the host of Vintage in the Badlands, a Drumheller outdoor market featuring live music and over 20 vintage vendors from around Alberta, and of many vintage pop-ups throughout the province at breweries, music venues and even goes on tour with bands.

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Good Gals Vintage is an active and avid member of the Alberta reseller scene, and Laura shares her love of vintage and secondhand clothing with her new(ish) community of small-town Drumheller, Alberta.

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ETSY SHOP

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HARRISON SNYDER

FOUNDER, GRAIL & CO. & CO-FOUNDER, THE STREET MARKET

@GRAIL.VINTAGE

@THE.STREETMARKET
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Harrison Snyder is the founder of Grail & Co., and is a founding partner of The Street Market, which is the Greater Toronto Area’s biggest traveling thrifting event. Snyder’s business ventures started in his senior year of high school, which have since flourished into his full-time career.

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With four years of industry experience, Snyder continues to develop his e-commerce platforms through meticulous curation, while also focusing on community building through the organization of events via The Street Market.

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With a self-taught background in marketing and graphic design, he runs the behind-the-scenes operations at The Street Market as head content creator and marketing lead.

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Snyder approaches business with a strong emphasis on community, and believes that all entrepreneurs within the sustainable fashion industry deserve the opportunity to thrive.

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He has since created/taught an online course focusing on small-business development, and has worked with over 50 independent business owners, in addition to fostering a new community within Canada’s sustainable fashion scene through The Street Market, alongside his team.

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Moderator: Sarah Little, Creative Director & Founder, The ReLove Market | @therelovemarket

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Sustainable Social Media Strategies
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DAY 5 | PRESENTATION & WORKSHOP

FRIDAY, APRIL 22, 2022

8:30PM ET/5:30PM PT

We live in a world where consumers love to shop. Instead of trying to change people’s habits, resellers have the power to shape new ones by promoting the principles of cyclical fashion.

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The message you want to send your customers should be at every touchpoint in your sales cycle, starting with your social media pages, which is where many people will first engage with your brand.

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This workshop, hosted by a seller with a strong approach to social media strategy, shows how they’ve built and maintained their social media strategies, the tools they use to engage with their community, and how authenticity helps to solidify market position.

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MEET OUR SPEAKER

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GRACE QUINN

BCMM-PR, VINTAGE CLOTHING CURATOR, STYLIST, OWNER, ALL THINGS GQ

@ALLTHINGSGQ_

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Grace Quinn is the owner of all things gq, a vintage curated clothing and sustainable styling shop that specializes in timeless, gender-neutral pieces for everyone to enjoy.

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Grace started all things gq in 2019 while going to school to gain her bachelor's degree in communications with a major in public relations.

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Now in 2022, Grace focuses on social media and content creating/planning for small businesses and entrepreneurs while running her own business full-time.

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Grace's goal is to be one of the first Sustainable Stylists in Western Canada and to have her own storefront to offer curated vintage wear and sustainable styling services.

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WEBSITE

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Moderators:

Sarah Little, Creative Director & Founder, The ReLove Market

Kristina Urquhart, Editor & Founder, The Vintage Seeker

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ON-DEMAND CONTENT

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REGISTER FOR THE EVENT TO RECEIVE ACCESS ON APRIL 18

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What is Cyclical Fashion?

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Join Sarah Little, founder of The ReLove Market, and Kristina Urquhart, founder of The Vintage Seeker, as they discuss the concept of cyclical fashion and the power it has to unite the resale community.

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PRICING

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All-access passes (all five sessions and the on-demand video) are $39.99. Single-session tickets are $11.99.

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FREQUENTLY ASKED QUESTIONS

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I SELL DECOR NOT FASHION, WILL THERE BE ANYTHING AT THE EVENT FOR MY BUSINESS?

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While it’s true that our speakers are largely fashion resellers, much of what we will discuss throughout the week is applicable no matter what you sell — from the inspirational stories of successful sellers, to branding best practices, to inventory management, to where and how to sell, to social media strategies.

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We focused this event on fashion specifically because of the larger conversation of the industry’s impact on the environment, and because it’s taking place during Fashion Revolution Week.

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WILL THE SESSIONS BE RECORDED?

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Yes. Once Zoom has converted the recordings, they will be available via your Zoom Ticket (you may have to click Event Details or Join Lobby to find them) until May 1.

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After that they'll be taken down to be hosted off the Zoom platform. Once they're ready off-platform, we'll send registrants an email to let you know where they are located in case you need them again. To get the recordings, you must register for the event, even if you can’t make the live sessions.

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HOW DO I REGISTER FOR THIS EVENT?

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Registration for this event has closed.

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I BOUGHT A PASS BUT CAN’T MAKE A SESSION. WHAT DO I DO?

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If you have to miss a session, no worries! All sessions will be recorded and emailed to you within 1-2 weeks of the event.

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WHY ARE THE SESSIONS BEING HELD IN THE EVENING?

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Many resellers and resellers-to-be do this part time. We thought evening would be the best time to reach the most amount of people who may be selling as a side hustle—and had four time zones to contend with! If you need to dip out of a session because it’s getting late, don’t worry — recordings will be emailed. See above.

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IS THIS EVENT FREE?

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No. Tickets help to cover the cost of bringing this event to community. There are all-access passes available for $39.99, which gives you access to all five sessions and the on-demand content. Single-session tickets are $11.99.

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WHAT DO I GET FOR THE PRICE OF THE PASS?

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Access to all five live sessions (sessions are expected to run 1-1.5 hours each), plus the on-demand content. Each session also comes with a workbook, guide or takeaway for attendees.

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I PUT IN MY CREDIT CARD INFO BUT THE FIELD IS GREYED OUT/I CAN’T SUBMIT.

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Make sure your billing information is filled out, too. You may need to scroll up to do this.

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I NO LONGER WANT TO ATTEND. HOW DO I GET A REFUND?

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Remember that you will receive recordings to the event even if you can’t make it live, but you need to be registered. If you still want a refund, click your order confirmation number in the email confirmation you were sent, sign in to Zoom and click ‘Cancel Order’ when your ticket appears. Refunds will be issued until an hour before the event.

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I’M HAVING PROBLEMS WITH REGISTRATION. WHO CAN I CONTACT?

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If your question isn’t answered in this list, email hello@thevintageseeker.ca.

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WHO IS ORGANIZING THE RESELLER SERIES: THE BUSINESS OF CYCLICAL FASHION?

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This event is a collaboration of The ReLove Market and The Vintage Seeker.

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The ReLove Market is a premier secondhand and vintage market, offering the finest in preloved fashion and housewares at affordable prices. Since 2019, The ReLove Market has been working with its community to further sustainable fashion through a thriving cyclical and upcycle scene. With its recent expansion into Victoria, B.C., The ReLove Market continues its commitment to the growth of the sustainable fashion scene with ongoing support and education.

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Established in 2021, The Vintage Seeker is an online magazine and community for vintage and antiques sellers, thrifters, resellers and supporters of the secondhand economy in Canada. Its mandate is to advocate for industry standards and education of the consumer base, to encourage sellers to trade industry information, and to provide resources and insight for resellers to grow their businesses.

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WHO CAN I CONTACT IF I HAVE QUESTIONS ABOUT THE EVENT?

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Please email Kristina at hello@thevintageseeker.ca.

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© 2022, THE VINTAGE SEEKER & THE RELOVE MARKET. ALL RIGHTS RESERVED.

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