Get advice on how to build a press kit for your vintage or resale shop from an award-winning editor inside the Vintage Sellers Community
A press kit and a media kit are the same thing. It’s a multi-page document (these days, a PDF or Word doc, or a page(s) on your website) that explains what your shop is all about to journalists, editors and other media.
It contains facts, history, demographics/analytics, and an overview of your shop services. It is almost always a designed or semi-designed package with visuals — this is a chance to show off your shop in the best light.
Someone reading your press kit should be able to get a pretty broad understanding of everything your shop (and you!) are all about without having to talk to you directly. You want them to equip them with as much info as possible so they want to talk to you, like a cover letter/resume deal!
What should a press kit contain?
Your boilerplate: Your standard shop blurb. What are you all about?
An idea of what you sell/any services you offer.
Brief shop history/your unique selling point.
Bullets about anything special you can speak on (your knowledge of vintage buttons and antique sewing techniques, or that you’re a Levi’s scholar, or that you know everything there is to know about Fire King, or whatever specialized things you know about).
